ToolGuyd is expanding Lauren’s involvement as the site seeks to develop deeper tool and brand stories. In an update, the site’s author said Lauren’s media, marketing and management skills will help address a long list of stories and explorations he has not had time to pursue.
Lauren is the author’s younger cousin and currently moonlights for ToolGuyd. She has assisted with coverage at three Milwaukee Pipeline events and at Dewalt’s Black & Yellow event a few months ago. At those events, she handled much of ToolGuyd’s social media content, allowing the author to focus on questions, deep dives and product testing.
Her work has moved beyond event support. The author said Lauren contributes to strategy, management and execution, and that her tangible contributions have grown while new intangible value has emerged. She is also helping turn long-held ideas into actual plans.
The update links the change to AI’s effect on media. The author said AI progress is prompting changes across the industry and that he remains in “full panic mode” over the shift, though ToolGuyd now has a focused direction. Lauren’s marketing background lets her see the changing landscape from multiple viewpoints, according to the post.
Readers can expect to see more of Lauren on ToolGuyd, a lot more of her on social media, and her expertise woven into future work. The author said deeper stories and explorations are being planned, with more discussion to come later, and cited 2027 as a period he is looking forward to despite AI’s impact.