Stationery Icons, a 304-page illustrated hardback by Christopher Leonard-Morgan, has launched its first Christmas campaign. The book celebrates 100 stationery brands and is being positioned as a distinctive gift for stationery enthusiasts, collectors and design lovers. It is aimed at readers who collect stationery, admire design and enjoy brand histories.
The campaign will run through Christmas. It combines advertising on StationeryNews.net and PGBuzz.net with promotional activity across Instagram and LinkedIn, celebrating the brands, personalities and stories that make stationery an enduring fascination. The mix gives the book a presence across stationery trade titles and professional networks.
The push follows encouraging sales at two recent London events. Open House at Stationers’ Hall took place on 20 September, and the London Pen Show was held in Hammersmith on 10–11 October. According to the publisher, both events highlighted the book’s appeal as a present, with customers buying copies for friends, family and fellow stationery enthusiasts.
Gifting appeal emphasised
Leonard-Morgan said it had been particularly encouraging to see how many people regarded the book as a present for someone else. He noted that people often know someone who has a favourite fountain pen, treasures a particular notebook or simply cannot resist a stationery shop. Stationery Icons, he added, brings together the stories behind the brands those readers love in a book they can enjoy and return to for years to come.
The Christmas campaign also invites the 100 featured brands to celebrate their inclusion through their own social-media channels and customer communications. The publisher says the aim is to extend awareness of the book among stationery enthusiasts around the world.
Richard Webb, publisher at Narrative Media, said stationery inspires a remarkable degree of affection and loyalty. He said the book is particularly special because of the extraordinary breadth of stories it brings together, spanning six centuries of ingenuity, entrepreneurship and design. Webb added that the publisher was pleased to give the featured brands an opportunity to share their own stories with customers and followers, building on the wider interest generated by the campaign.
The book’s 100-brand scope gives the campaign a broad base of stories to promote, while its 304 pages and illustrated hardback format support its positioning as a premium gift. Webb links the title’s content to six centuries of stationery history.
The campaign is timed for the Christmas gifting season. It focuses on the book’s appeal to stationery enthusiasts, collectors and design lovers, and on the stories behind the 100 featured brands.
The first edition has an initial print run of just 1,000 copies. It is priced at £80 and is available to order directly from the book’s website.