Packaging distributor RAJAPACK UK has changed its name to RAJA UK, aligning its UK business with the RAJA Group brand used elsewhere in Europe. The Bedfordshire-based supplier, which says it serves more than 43,000 UK businesses, has operated in the UK since 1998 and is part of the RAJA Group.
The group was founded in France in 1954 by Rachel Marcovici and Janine Rocher, whose first names formed the RAJA name. RAJA UK said the group identity gives customers one recognisable brand across the 19 European countries it serves.
Peak planning tool
Alongside the name change, RAJA UK has introduced a free Prepare for Peak tool intended to help businesses estimate the cost of their busiest packing periods and identify potential savings ahead of Black Friday on 27 November.
Users select their industry to see typical peak order increases, based on benchmarks that combine Office for National Statistics retail data with RAJA order data from 2023 to 2025. They can then enter their own figures, including parcels handled per day and the number of people packing, to produce an illustrative estimate. RAJA UK stresses that the output is not a quotation.
Tom Rodda, managing director of RAJA UK, said the name had changed but the people, product range and next-day service relied on by customers had not. He added that with peak trading weeks approaching, the tool is designed to put a number on what the busiest weeks could cost.