Omega has been named the Official Appliance Partner of Sydney Thunder, covering both the club's WBBL and BBL teams for the next two seasons. The agreement begins with the Weber WBBL|12 and KFC BBL|16 campaigns and runs through to 2027–28.
Brand placement on the playing shirts will shift over the term. This season Omega appears on the back of the WBBL shirt and the front of the BBL shirt; from 2027–28 the brand moves to the back of both teams' shirts.
Beyond apparel, the partnership includes LED signage and big screen advertising at Thunder's BBL home matches, match day fan activations, player appearances and branded player content.
Positioned around entertaining at home
Omega's brand is built around a single idea, "For the Entertainer". The company argues the Big Bash is a natural fit because it is cricket's most entertainment-led format and is played through the summer months, when Australians are hosting at home.
Nicholas Cary, creative director at Midea Residentia Australia, said the BBL turns backyards and living rooms into the best seats in the house each summer, and that Omega designs appliances for the people who host those occasions. He described the Thunder partnership across both competitions as a way to celebrate that audience and the entertaining style of cricket the club is known for.
Club points to shared community focus
Sydney Thunder general manager Trent Copeland said the club was thrilled to partner with Omega for the next two seasons, describing it as a family-focused brand that matches Thunder's emphasis on family and community. He said the appeal lay in a shared commitment to bringing people together and building strong communities, and noted Omega's long presence in Australian households.
Copeland also welcomed Omega's appearance on both the WBBL and BBL shirts this summer, and said the club is looking to build a partnership that extends beyond the cricket field.
Mimi Collier, content creator at Midea Residentia Group, said the art of entertaining — bringing people together and sharing special moments — sits at the heart of Omega, and pointed to Thunder's connection with Western Sydney and the wider community as the reason the brand is keen to join Thunder Nation.
Retail activation built into the deal
The partnership is designed to work on the shop floor as well as on the field. Omega's retail partners will be able to bring Sydney Thunder into co-branded Omega promotions in store and online, while player appearances and hospitality are intended to support retail events and partner engagement across the season.
Cary said the brand wants the partnership to work as hard for its retailers as it does for Omega. Summer, he noted, is when people are hosting, upgrading and thinking about their kitchens, so giving retail partners Thunder to build promotions around, alongside in-store activations, provides something concrete to drive traffic and sales.
Season timing
Thunder's Weber WBBL|12 campaign begins on Thursday, 29 October in Melbourne, with the club's first home game at Drummoyne Oval on Sunday, 1 November. The KFC BBL|16 season starts in Canberra on 16 December before the side returns to ENGIE Stadium on 19 December for the Sydney Smash presented by Return and Earn.