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John Jones steps down as Bira president; Karen Forret succeeds him

The Hereford retailer's managing partner ends two years leading the British Independent Retailers Association, with Wilkies' Karen Forret taking over.

Marisol LindqvistNovember 10, 20265 min read1 views
An illustrated British high street at dusk with warm-lit independent shopfronts, and a meeting table with two empty chairs and a baton suggesting a leadership handover.

John Jones, managing partner of Philip Morris & Son in Hereford, has stepped down as president of the British Independent Retailers Association (Bira) after completing a two-year term. The association works with more than 6,000 independent retailers across the UK.

Karen Forret, managing director and owner of Scottish independent multiple retailer Wilkies, took over the role at Bira's annual general meeting this month. Jones described serving as president as a huge honour. He noted that the past two years had been challenging for independent retailers and stressed Bira's role in helping them achieve collectively what they cannot achieve alone.

Jones identified the launch of the Bira Forum as his proudest achievement. The forum gives members a space to discuss issues, share challenges and access advice. Despite pressures on the independent retail sector, he said he remained optimistic about the high street's future, citing the value people place on a sense of place and community and on the knowledge and service independent retailers offer. He also called for genuine business rates reform and an overhaul of planning rules to help the high street thrive.

Adapting to survive

Jones emphasised the need for businesses to evolve, noting that Philip Morris & Son is 180 years old but no longer resembles its original form. He said adapting was key to surviving and thriving.

Bira chief executive Andrew Goodacre thanked Jones for his contribution, praising his leadership during a difficult period for independent retail and describing the forum as a lasting part of his legacy. Jones will remain involved with Bira as Forret takes on the presidency.