Husky Liners is promoting its Weatherbeater floor liner line as a vehicle-specific alternative to universal mats, with fitment options currently on sale. The mats are laser-measured for cars, trucks, SUVs and vans, according to the company, so each set follows the shape of the footwell rather than sitting on top of it as a generic mat would.
The design uses a raised outer edge to contain water, slush, mud and spills. Cleaning is intended to be simple: the liners can be removed, hosed off and reinstalled. Husky says the material is formulated to remain flexible in cold weather and to resist the cracking and curling that cheaper rubber mats can develop after a few seasons.
On the underside, small nibs help anchor the liner, and the mats are designed to work with factory retention hooks. Husky says installation takes 15 minutes or less and requires no tools or trimming. The Weatherbeater liners are designed, tested and built in the U.S., the company says, and are covered by a limited lifetime warranty for the original buyer. Husky also says the material is free of latex, PVC, lead and cadmium, a consideration for vehicles often used by children and dogs.
For buyers who want a softer, more flexible product, Husky positions its X-act Contour as the premium step up. The Weatherbeater is presented as the more practical choice for work trucks, outdoor vehicles and family haulers exposed to real weather. The mats are positioned as a lower-cost alternative to spring carpet cleaning.