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Dreame releases Pocket Cake high-speed hair dryer in Australia

The compact, foldable model carries a 110,000RPM motor and an RRP of $299, with in-store availability due in mid-November.

Eleni PapadakiNovember 9, 20265 min read0 views
Concept illustration of a compact foldable hair dryer in a peach-pink finish, with a styling nozzle and storage pouch on a bathroom counter.

Dreame Technology has released the Pocket Cake High-Speed Hair Dryer, a compact styling tool aimed at everyday use and travel. The company says the model builds on its earlier Pocket hair dryer and combines high airflow, automatic heat control and a folding body.

A 110,000RPM brushless motor sits at the centre of the design. Dreame says it can generate airflow of up to 70m/s, a specification intended to shorten drying times. The motor and airflow figures are manufacturer specifications. The dryer also uses an NTC temperature-control system that checks heat 500 times per second and adjusts output automatically. According to the company, the system is designed to maintain a consistent drying temperature while limiting excessive heat exposure.

Dreame lists negative-ion output at 350 million per cubic centimetre. The company says the feature is intended to reduce static and flyaways and to help hair look smoother after styling.

The Pocket Cake folds through 180 degrees and collapses into what Dreame describes as a phone-sized shape. It weighs less than 450 grams and supports 220-240V. The company is positioning those dimensions for packing into luggage, handbags or bathroom drawers.

Dreame is presenting the dryer as suitable for everyday styling, travel and life on the go. Its main travel features are the folding handle, sub-450g weight and phone-sized collapsed shape, while the motor and temperature controls address drying speed and heat management. The dessert-inspired colour range gives the model a distinct visual identity across the four finishes.

Colours and Australian availability

The dryer is offered in four finishes named after desserts: Lemon Parfait in bright yellow, Peach Mochi in soft peach-pink, Grape Mousse in soft lavender and Tiramisu in warm brown.

In Australia, the Pocket Cake is available now through Harvey Norman, JB Hi-Fi and Dreame’s website. Online sales are available through all three channels, with the in-store rollout following the online launch. Harvey Norman and JB Hi-Fi are due to stock it in stores from mid-November. The recommended retail price is $299, and the package includes a styling nozzle and a storage bag.

Patrick Wang, Dreame Technology’s business director for Australia and New Zealand, said Australian consumers are increasingly looking for products that fit busy lifestyles without compromising performance. He described the Pocket Cake as delivering professional-level drying performance in a compact design for daily styling, travel and life on the go. Wang added that the launch reflects Dreame’s push into the beauty and personal-care category, and said the product was designed for those priorities.