Associated Equipment Distributors (AED) used its annual advocacy day to call on the Government of Canada to make free and fair trade with the United States a top priority in the ongoing review of the Canada-United States-Mexico Agreement (CUSMA) and in renewed negotiations with Washington.
The equipment dealer association said an integrated North American economy works, while tariffs on either side of the border raise costs for farmers, contractors, miners and builders that Canada is counting on to grow the economy.
Costs at every border crossing
AED President and CEO Brian P. McGuire said equipment that builds Canada is built, sourced and serviced on both sides of the border, and many components cross the border several times before a machine reaches a customer. Each tariff, whether imposed by Washington or Ottawa, adds cost at every crossing, he said. Those costs are paid by farmers, contractors and municipalities, and ultimately by Canadian families.
Advocacy on both sides of the border
AED said it was disappointed in August that the two countries could not reach a trade agreement and has since stepped up advocacy in both countries. In September, McGuire wrote to U.S. governors in states with significant exposure to Canadian trade, urging them to press for a return to the bargaining table. AED's U.S. members have also met with more than 100 members of the U.S. House and Senate, and AED Canadian board member Brian Osterndorff recently presented the association's case to the Senate of Canada.
McGuire said AED's resolve remains strong. Equipment dealers and manufacturers in both countries agree that free and fair trade is the best path to prosperity for the sectors they serve, he said. AED aims to make sure Canadian decision-makers have the facts about what is at stake and to encourage efforts to get both governments back to the table.
He also said that when customers cannot count on stable prices and stable trade rules, they delay purchases. When purchases are delayed, technicians lose work and projects Canada needs, from housing to critical minerals to food production, fall behind, he said.
Recommendations for Canadian policy
AED's recommendations include:
- Seek tariff certainty and sector-specific relief. Pursue exemptions and clarified tariff relief for the heavy equipment industry as part of CUSMA discussions, and use all diplomatic channels to prevent new tariffs on equipment and components.
- Avoid retaliation that targets equipment. Tariffs and retaliatory tariffs on industrial goods hit Canadian farmers, contractors and resource producers first. Any Canadian response should be carefully targeted and should not penalize the equipment Canadians use to build and produce.
- Establish clear, predictable rules for critical components. Engine parts, safety electronics and other specialized inputs often have no practical alternative supplier outside North America.
- Work with industry and labour. Assess the full impact of tariffs and develop contingency measures that safeguard Canadian jobs and investment.
- Build resilience at home. Advance critical infrastructure and support skilled trades training so Canadian industries can invest with confidence.
McGuire said the sectors governments are relying on to build housing, develop critical minerals, strengthen energy security and feed Canadians all depend on reliable access to equipment and integrated North American supply chains. He described the industry as enabling and said AED is ready to be a partner to government.